Principal Data Scientist @ Ontra
Data Science Leader |Ex-Microsoft


As AI reduces the value of deep domain silos, the people who thrive will be the ones who can work across disciplines and ship.
Analytical independence - the ability to validate your own ideas and make data-informed decisions - remains the missing skill in most builders' toolkits.
AI can conduct the analysis, but it can't tell you what to ask or whether the answer makes sense. That requires analytical judgment.
This course teaches you to think like a senior Product Data Scientist. You'll learn the frameworks used at FAANG companies to frame problems, choose the right metrics, diagnose root causes, execute the analysis, and turn insights into decisions.
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What makes this different: No SQL. No stats lectures. Five weeks of hands-on real scenarios. You'll build end-to-end, metric specs, deep dives, experiment plans, stakeholder readouts.
The result: You become analytically self-sufficient. The last dependency removed from your toolkit. Make data-informed decisions in hours, not weeks.
Transform from consumer of analytics to independent operator - asking sharp questions, validating answers, shipping decisions.
Transform vague ideas into decision-forcing questions.
Distinguish good analytical questions from time-wasting ones using a 3-part framework.
Build a ranked list of analytical questions by expected impact - so you always know what to analyze first.
Define numerators, denominators, time windows, and edge cases so your team never debates "what this number really means" again.
Build metric trees that decompose north star metrics into actionable drivers - separating guardrails from success metrics.
Use AI to draft comprehensive metric specs, generate segment cuts, and run QA checks that catch ambiguity before it breaks trust.
Decompose metric changes into mix shift vs within-segment change - so you know if the problem is who showed up or what they did.
Use funnel debugging and cohort analysis to isolate the real drivers, not just correlations that look interesting but don't matter.
Generate hypothesis trees with AI, then systematically rule them out with evidence - turning "something changed" into "here's why."
Write testable hypotheses with clear success criteria and decision rules.
Leave with an Experiment Brief ready for your product development team.
Use AI to accelerate analysis while validating every output.
Leave with a complete capstone: problem brief to stakeholder readout.
Synthesize analytical findings into strategic recommendations with clear priorities.
Leave with a data-backed roadmap executives trust.

Principal Data Scientist @ Ontra | Ex-Stripe, Nextdoor, PwC, Appfolio


Data Science Leader@Superhuman (Prev. Grammarly)| Ex-Microsoft, eBay, Nextdoor

Head of Data @ Ontra | Ex-Nextdoor, LinkedIn, Pinterest, Meta
Product Managers, engineers, and operators who need analytical independence and frameworks to measure success and drive decisions.
Designers and researchers stepping into strategy roles who need to quantify impact, run experiments, and influence with data-driven insights
Data professionals who want to frame better questions, delegate technical execution to AI, and drive impact with agentic analytics tools.
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97 lessons • 5 projects
Three things to do to get started
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Start Here: How This Course Works
Welcome to AI Analytics for Builders
Meet NovaMart
Reference Card
Unit 1: Start Here
What makes analysis decision-driving vs just interesting?
Welcome to Week 1: Thinking Like a Product Data Scientist
How Product Teams Work
What Product Data Scientists Actually Do
The Analytics Workflow Loop
Practice: Mapping Real Scenarios to Workflow
The Question Ladder: From Goal to Hypothesis
Practice: Climbing the Question Ladder
Good vs Bad Analytical Questions
The Six Questions Exercise
Impact vs Curiosity Matrix
Practice: Sorting Your Question Backlog
The Analysis Continuum
Reactive vs Proactive Analytics
Questions That Sound Smart But Aren't
AI Lesson: Generating Questions with Claude
AI Lesson: Validating Questions
Capstone: Frame Your Problem Brief
Week 1 Wrap Up
NovaMart Reference Card
Week 1 AI Prompts
Templates and Worksheets
Week 1 Submissions
Maven for Teams
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