Unlock your app's growth and maximize revenues
Ekaterina Gamsriegler
I lead Growth across Marketing & Product
Take a structured, full-funnel approach to growing your app's userbase & revenue
Is your app getting traction and showing the signs of a product-market fit? Do you have dozens of ideas, features, and marketing tactics to test now? During the course you'll discover the key concepts of product-led and marketing-led growth as well as ready-to-apply tactics that will help you grow your app business. You'll explore all the app marketing channels and PLG mechanisms worth focusing on and prioritize your work on them
What you’ll learn
Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business
Break down your growth goals into KPIs and metrics
Find the bottlenecks and learn to analyze the insights for solutions
Prioritize and test the marketing channels mix (ASO, paid social media, search, and others)
Add viral, content, and other growth loops to scale organic user acquisition further and decrease CACs
Build a roadmap of retention and monetization experiments
Learn about the most efficient monetization tactics
Define your pricing strategy
Learn to do growth diagnostics when things (or dashboards) break
Templates to brainstorm and pitch ideas that really move the needle
Learn directly from Ekaterina
Ekaterina Gamsriegler
Head of Growth & Marketing @MyGroove, Product 50's Top Growth Product Leader '24
Who this course is for
Founders (Seed-Series A/B) who want to learn the mechanics and design a winning strategy for scaling the app's revenue and acquisition
Paid UA, ASO, CRM experts trying to break into growth roles, build a holistic approach to marketing, and work closer with product teams
Product Managers who want to understand the value of marketing and approach growth not only through the lens of product features and UX 🚀
What's included
Live sessions
Learn directly from Ekaterina Gamsriegler in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
5 live sessions • 5 lessons • 10 projects
Live sessions
3 hrs / week
Projects
2 hrs / week
Async content
4 hrs / week
Week 1
You'll examine the performance of your app across the 'pirate' aka AAARRR funnel
You'll build a hierarchy of metrics and break down your KPIs till the actionable level
You'll calculate the impact of various growth scenarios and marketing activities on your business
You'll learn about growth loops and figure out whether any of them can lead to your app's compounding growth
- 📄
Module 1: Explore the content
Complete by Nov 22 - ✍️
Analyze your app’s funnel and/or build your growth model
Submit by Nov 22 - ✍️
Build your pyramids of metrics
Submit by Nov 22 - ✍️
Estimate the impact of different experiments
Submit by Nov 22 Learn about activation, retention, virality, and their importance for sustainable app growth
Plan tactics to not only get a user to download your app but to also become active in it
Find out what is good retention, how to measure it, and how to keep it moving forward
Explore different types of virality, and ways to build it into your product
- 📄
Module 2: Explore the content
Complete by Nov 25 - ✍️
Analyze user retention by segment
Submit by Nov 25 - ✍️
Draft a viral loop for your app
Submit by Nov 25
Module 1: Funnel analysis, pyramid of metrics, scenario planning
In this module,
Nov
18
Workshop 1: Funnel analysis, pyramid of metrics, and growth scenarios
Module 2: Activation, Retention, Virality
In this module, you will:
Nov
20
Workshop #2: Activation, Retention, Virality
Week 2
Learn how to improve your app's monetization and LTV:CAC ratio
Analyze all revenue-related metrics and find the funnel steps with the highest potential
Plan and prioritize experiments aimed at increasing trial opt-ins, upgrades, renewals, or resurrecting paying customers
Review your pricing & packaging strategy to make sure users get the value of your paid offer
- 📄
Module 3: Explore the content
Complete by Nov 29 - ✍️
Calculate your cLTV (skip if you know it)
Submit by Nov 28 - ✍️
Analyze your data and explore breakdowns
Submit by Nov 28 - ✍️
Plan your subscription setup for the highest LTV
Submit by Nov 28 - About paid user acquisition on mobile: search ads, social media ads, influencer marketing, and other channels
- Why and How to do ASO for AppStore and Google Play
- How to design and test creatives for paid advertising
- 📄
Module 4: Explore the content
Complete by Dec 2 - ✍️
Build you channel matrix
Submit by Dec 2 - ✍️
Evaluate your store listing on the App Store and Google Play Store
Submit by Dec 2
Module 3: Unit economics and Revenue growth
In this module, you will:
Nov
24
Workshop #3: Apps' monetization and unit economics
Module 4: Paid User Acquisition, ASO, Creative experimentation
In this module you'll learn:
Nov
27
Workshop #4: User acquisition and decreasing CAC
Free resource
Grow your Mobile App: Growth Loops and How to Make them Work
How to find bottlenecks in your paid user acquisition loop
Sometimes your math (LTV/CAC ratio, payback period, etc.) stops mathing. Learn how to find levers using funnel analysis.
How to make virality a growth lever. Or not
Growing through viral loops is possible. And I'll share the approach to making it work. But should you focus on it?
Content growth loops for mobile apps
Your app might not be Pinterest or Quora but it doesn't mean you can't grow through content loops.
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